Hit Entertainment Trends In Corporate Events
April 4th, 2013
As the economy gets better and audiences grow bigger, event entertainment experts sing out on which acts are winners and which are exiting stage left.
GETTING THE MESSAGE OUT
WHO: CHRIS ARREDONDO, ECLIPSE ENTERTAINMENT, ARLINGTON, TEXAS
WHAT’S PLAYING: “Today, brand messaging is key for all types of event entertainment. Guests nowadays call for more than static entertainment — such as Top 40 variety bands and costumed performers — and truly value concepts that live, breathe, grow and tell a story. At Eclipse, this is what we term as ‘edutainment,’ or entertainment linked with a message. Engaging guests with sharing a message combined with strategic branding is a very powerful way of adding the value necessary to substantiate and maximize your event entertainment investment dollar. We, as of late, have tooled our concepts to parallel this through themed events, headliners and entertainment of purpose to put the ‘wow’ in our projects”
WHAT WORKED: “Theatrical production numbers are also profound ways to transition your event from one point to the next. One of the coolest transitions we have recently produced was for a 50th anniversary held at the brand-new, state-of-the-art Wyly Theatre in the Dallas Arts District. As dessert dishes were serviced off the dinner tables, the chandeliers dramatically rose to the ceiling as four gorgeously clad cirque performers were lowered to Pink’s ‘Glitter.’ Now that guest attention was centered upward, it was time for a fantastical reveal. The two-ton acrylic beaded chandelier was lowered on speed motors, revealing a hot, haute female DJ theatrically transitioning everyone onto the dance floor.”